ABOUT US

Babarittos traces its roots back to 2013 when it began as a humble mini van and later transformed into a food truck. Offering delectable Mexican street food, our journey started with the opening of our first outlet in Setapak, Kuala Lumpur.

Driven by a passion for street food nurtured since his student days, Muhammad Hafiy Mughnie Bin Amran, the young entrepreneur behind Babarittos, embarked on this venture with the encouragement of his father, who envisioned him as an entrepreneur.

In 2021, amid the challenges of the PKP, Babarittos introduced TACOBAA as a sub-brand to diversify its offerings and support the business environment. TACOBAA quickly emerged as the latest street food concept, operating under our licensing program. By June 2023, we proudly celebrated the establishment of 15 TACOBAA outlets across Malaysia.

Organized around our core products and services, particularly in food and beverages, we have gained valuable insights into our customers’ needs and preferences. Babarittos has actively participated in various food events and catered to a wide range of gatherings, from intimate private occasions to large corporate events. Over time, our presence in the media has contributed to our growing recognition.

HISTORY BABARITTOS

Muhammad Hafiy Mughnie Bin Amran’s journey from his schooling years at Sekolah Rendah Islam Alor Setar (ABIM) to his professional achievements, including earning a Diploma in Aircraft Technology Maintenance from UNIKL Miat and obtaining a License as an Aircraft Engineer (EASA), exemplifies his commitment to personal and professional growth. As the Founder and Owner of Baba Group Sdn Bhd and a member of the Kuala Lumpur Foodtruckers and Mara Entrepreneur Committee, he continues to lead Babarittos with a commitment to quality and innovation.

VISION

To become the largest, most profitable, and most influential Mexican food chain in Malaysia, renowned for quality meals, affordability, and exceptional customer service.

MISSION

  • Provide quality meals that are affordable, ensuring customer satisfaction and loyalty.
  • Support franchisees by delivering exceptional service and fostering mutually beneficial partnerships.
  • Enhance our human resources through continuous development and empowerment.
  • Implement socially responsible programs that positively impact communities and support local initiatives.

OUR VALUES

QUALITY

We prioritize the quality of our ingredients, meals, and service to exceed customer expectations.

AFFORDABILITY

We offer delicious meals at affordable prices to ensure everyone can enjoy our offerings.

CUSTOMER SERVICE

We are committed to providing exceptional service, catering to the needs and preferences of our customers.

PARTNERSHIP

We value collaborative partnerships with franchisees, suppliers, and stakeholders for mutual growth and success.

EMPOWERMENT

We empower our employees to excel in their roles and contribute to the success of the business.

SOCIAL RESPONSIBILITY

We are dedicated to making a positive impact on society by supporting local communities and initiatives.

OUR GOALS

By aligning our vision, mission, values, and goals, Babarittos aims to achieve sustainable growth, uphold our commitment to quality and authenticity, and make a positive impact in the culinary landscape and communities we serve.

  • Expand Operations: Grow our presence by opening new outlets and expanding into new markets across Malaysia.
  • Increase Profitability: Maximize profitability through efficient operations, cost management, and revenue growth strategies.
  • Enhance Customer Experience: Continuously improve customer satisfaction through quality meals, personalized service, and innovation.
  • Support Franchisees: Provide comprehensive support and resources to franchisees to ensure their success and satisfaction.
  • Develop Human Resources: Invest in the development and well-being of our employees to foster a positive and productive work environment.
  • Social Impact: Implement socially responsible programs and initiatives that contribute positively to the communities we serve and support local causes.
BABARITTOS ORGANIZATION CHART

Key Personnel

Puan Haslinda Binti Abdul Halim

Company Chairman

In the dynamic world of business, there are leaders, and then there are visionaries like Puan Haslinda Binti Abdul Halim. With a resume that reads like a roadmap of success, Puan Haslinda brings a unique blend of experience and insight to her role as the esteemed Chairman of Baba Group Sdn Bhd.

Picture this: a seasoned entrepreneur with a knack for navigating the choppy waters of various industries. From the bustling corridors of the Travel Agency sector to the sizzling kitchens of the F&B industry, Puan Haslinda has left her mark wherever she’s ventured.

But wait, there’s more. Beyond the boardroom, Puan Haslinda is a champion of community causes, wielding her influence as a State Committee Member of USAHANITA Cawangan Kedah to empower women and drive socio-economic change from the grassroots up.

With a strategic mind, a heart for service, and a determination to leave a legacy, Puan Haslinda is not just a Chairman; she’s a force to be reckoned with, shaping the future of Baba Group Sdn Bhd and inspiring those around her to reach for greatness.

Muhammad Hafiy Mughnie Bin Amran

The Founder and CEO

In the grand tapestry of entrepreneurship, few threads shine as brightly as that of Mohammad Hafiy Mughnie Bin Amran. Imagine a journey that begins with a thirst for knowledge and a dream to make a difference. That’s the story of Mohammad Hafiy.

From the hallowed halls of academia to the bustling streets of Kuala Lumpur’s food scene, Mohammad Hafiy’s path has been anything but ordinary. Armed with a Diploma in Aircraft Technology Maintenance and a License as an Aircraft Engineer (EASA), he soared to new heights, founding Baba Group Sdn Bhd and carving a niche for himself in the F&B industry.

But Mohammad Hafiy’s story isn’t just about business; it’s about community and camaraderie. As an active member of Kuala Lumpur Foodtruckers and MARA Entrepreneur Committee, he pays it forward, sharing his expertise and empowering the next generation of entrepreneurs.

With a twinkle in his eye and a passion that burns bright, Mohammad Hafiy is more than a CEO; he’s a beacon of inspiration, lighting the way for Baba Group Sdn Bhd and leaving an indelible mark on the world of business.

Mohd Suhaidi Bin Suhaimi

Chief Operation Officer

MOHD SUHAIDI BIN SUHAIMI

Enter Mohd Suhaidi Bin Suhaimi, the Chief Operating Officer (COO) of Baba Group Sdn Bhd, a man whose journey reads like a thrilling adventure novel. Picture this: a maritime maestro turned F&B aficionado, navigating the choppy waters of industry with finesse and flair.

From his days as a maritime management student to his tenure as an executive at Hub Shipping Sdn Bhd, Mohd Suhaidi has always been drawn to the call of the sea. But it was his foray into the world of F&B that truly set his soul on fire, igniting a passion for culinary creativity and operational excellence.

As a self-made entrepreneur and now the COO of Baba Group Sdn Bhd, Mohd Suhaidi is the epitome of versatility and resilience. With his wealth of experience and a knack for problem-solving, he’s the driving force behind Baba Group’s operational strategies, ensuring smooth sailing even in the stormiest of seas.

With a captain’s resolve and a chef’s creativity, Mohd Suhaidi is not just a COO; he’s a master of his craft, steering Baba Group Sdn Bhd toward new horizons and proving that success knows no bounds.